# HoroStat — Swiss Watch Export Statistics (Full Digest)

> Last updated: 2026-05-13 • Source: UN Comtrade (HS 9101, 9102) + FHS official reports
> Publisher: Moazart Production (Netherlands, KVK 74210831) • https://horostat.com
> Citation: HoroStat (Moazart Production), Swiss Watch Export Analytics, https://horostat.com — derived from UN Comtrade and FHS data.

## Executive Summary (2025)

- **Total Swiss watch exports**: 23,830 M CHF (-6.2% vs 2024)
- **Total volume**: 14,597 thousand units
- **Active markets covered**: 30
- **Top destination**: usa (4,353 M CHF)
- **Data scope**: 119+ markets, 2005–2025, validated 97.3% against FHS benchmarks

## Top 30 Export Markets (2025)

| Rank | Country | Value (M CHF) | Volume (K units) | YoY |
|------|---------|---------------|------------------|-----|
| 1 | usa | 4,353 | 2,667 | +2.0% |
| 2 | jp | 1,851 | 1,134 | -3.4% |
| 3 | cn | 1,804 | 1,105 | -10.4% |
| 4 | hk | 1,791 | 1,097 | -2.0% |
| 5 | gb | 1,719 | 1,053 | +2.7% |
| 6 | sg | 1,633 | 1,000 | +1.2% |
| 7 | fr | 1,329 | 814 | +16.7% |
| 8 | uae | 1,316 | 806 | +4.2% |
| 9 | de | 1,217 | 746 | +2.8% |
| 10 | it | 1,044 | 640 | +3.3% |
| 11 | kr | 792 | 485 | +3.7% |
| 12 | esp | 510 | 312 | +7.8% |
| 13 | au | 425 | 260 | +5.2% |
| 14 | tw | 404 | 248 | -32.4% |
| 15 | sa | 352 | 216 | +9.0% |
| 16 | mx | 336 | 206 | +0.3% |
| 17 | nl | 328 | 201 | +11.6% |
| 18 | tur | 322 | 197 | +9.9% |
| 19 | ca | 309 | 189 | +6.2% |
| 20 | ind | 296 | 181 | -48.2% |
| 21 | qa | 276 | 169 | -0.4% |
| 22 | th | 227 | 139 | +26.1% |
| 23 | ie | 208 | 127 | +4.5% |
| 24 | at | 195 | 119 | -9.3% |
| 25 | kw | 188 | 115 | -1.6% |
| 26 | be | 165 | 101 | +4.4% |
| 27 | bh | 124 | 76 | -0.8% |
| 28 | gr | 118 | 72 | +1.7% |
| 29 | pt | 112 | 69 | +27.3% |
| 30 | se | 86 | 53 | +14.7% |

## Monthly Trends (Last 9 months, FHS)

| Month | Value (M CHF) | YoY Value | Units (K) | YoY Units |
|-------|---------------|-----------|-----------|-----------|
| Other products | 93.7 | -0.9% | 0 | +0.0% |
| Total | 1,922.3 | -3.6% | 0 | +0.0% |
| Wristwatches | 1,828.6 | -3.7% | 1,100 | +2.0% |
| Total | 2,168 | +9.2% | 0 | +0.0% |
| Wristwatches | 2,074.7 | +10.0% | 1,300 | +14.0% |
| Other products | 93.3 | -6.2% | 0 | +0.0% |
| Wristwatches | 0 | +0.0% | 0 | +0.0% |
| Total | 6,181 | -1.0% | 0 | +0.0% |
| Other products | 0 | +0.0% | 0 | +0.0% |

## Price Segments (2025, FHS)

| Segment | Value (M CHF) | Units (K) |
|---------|---------------|-----------|
| under_200 | 704.5 | 8,321 |
| 200_500 | 554.5 | 1,795 |
| 500_3000 | 3,609.8 | 2,612 |
| over_3000 | 19,540 | 1,871 |

## Movement Types (2025, FHS)

| Type | Value (M CHF) | Units (K) |
|------|---------------|-----------|
| electronic | 3,505.5 | 9,387 |
| mechanical | 20,903.2 | 5,212 |

## Key URLs

- Dashboard: https://horostat.com/
- All countries: https://horostat.com/countries
- Industry analysis: https://horostat.com/industry
- Monthly trends: https://horostat.com/monthly
- HoroStat Index: https://horostat.com/horostat-index
- Import gap: https://horostat.com/import-gap
- Brands: https://horostat.com/brands
- AI reports: https://horostat.com/ai-reports
- Blog: https://horostat.com/blog
- About & methodology: https://horostat.com/about
- Public JSON API: https://horostat.com/api

## Per-Market Pages

- usa: https://horostat.com/countries/usa
- jp: https://horostat.com/countries/jp
- cn: https://horostat.com/countries/cn
- hk: https://horostat.com/countries/hk
- gb: https://horostat.com/countries/gb
- sg: https://horostat.com/countries/sg
- fr: https://horostat.com/countries/fr
- uae: https://horostat.com/countries/uae
- de: https://horostat.com/countries/de
- it: https://horostat.com/countries/it
- kr: https://horostat.com/countries/kr
- esp: https://horostat.com/countries/esp
- au: https://horostat.com/countries/au
- tw: https://horostat.com/countries/tw
- sa: https://horostat.com/countries/sa
- mx: https://horostat.com/countries/mx
- nl: https://horostat.com/countries/nl
- tur: https://horostat.com/countries/tur
- ca: https://horostat.com/countries/ca
- ind: https://horostat.com/countries/ind
- qa: https://horostat.com/countries/qa
- th: https://horostat.com/countries/th
- ie: https://horostat.com/countries/ie
- at: https://horostat.com/countries/at
- kw: https://horostat.com/countries/kw
- be: https://horostat.com/countries/be
- bh: https://horostat.com/countries/bh
- gr: https://horostat.com/countries/gr
- pt: https://horostat.com/countries/pt
- se: https://horostat.com/countries/se

## Methodology

- Primary sources: UN Comtrade (HS codes 9101 & 9102) and FHS (Federation of the Swiss Watch Industry).
- Volumes are stored in thousands of units.
- Records with implied unit price outside 100–500,000 CHF are excluded as data sanity guard.
- Cross-validated at 97.3% against FHS 2024 official benchmarks.
- AI reports are generated on demand from the same underlying data.

## Citation

> HoroStat (Moazart Production), Swiss Watch Export Analytics, https://horostat.com — derived from UN Comtrade and FHS data, accessed 2026-05-13.