# HoroStat — Swiss Watch Export Statistics (Full Digest)

> Last updated: 2026-06-28 • Source: UN Comtrade (HS 9101, 9102) + FHS official reports
> Publisher: Moazart Production (Netherlands, KVK 74210831) • https://horostat.com
> Citation: HoroStat (Moazart Production), Swiss Watch Export Analytics, https://horostat.com — derived from UN Comtrade and FHS data.

## Executive Summary (2025)

- **Total Swiss watch exports**: 26,287 M CHF (+3.4% vs 2024)
- **Total volume**: 14,454 thousand units
- **Active markets covered**: 101
- **Top destination**: usa (4,548 M CHF)
- **Data scope**: 119+ markets, 2005–2025, validated 97.3% against FHS benchmarks

## Top 30 Export Markets (2025)

| Rank | Country | Value (M CHF) | Volume (K units) | YoY |
|------|---------|---------------|------------------|-----|
| 1 | usa | 4,548 | 2,399 | +6.6% |
| 2 | jp | 1,939 | 507 | +1.2% |
| 3 | cn | 1,916 | 1,101 | -4.8% |
| 4 | hk | 1,837 | 483 | +0.5% |
| 5 | gb | 1,793 | 725 | +7.1% |
| 6 | sg | 1,748 | 229 | +8.4% |
| 7 | uae | 1,411 | 488 | +11.7% |
| 8 | fr | 1,275 | 786 | +11.9% |
| 9 | de | 1,192 | 788 | +0.7% |
| 10 | it | 1,081 | 878 | +6.9% |
| 11 | kr | 842 | 424 | +10.2% |
| 12 | esp | 536 | 618 | +13.3% |
| 13 | au | 451 | 237 | +11.6% |
| 14 | tw | 404 | 248 | -32.4% |
| 15 | sa | 377 | 261 | +16.7% |
| 16 | mx | 360 | 240 | +7.5% |
| 17 | tur | 346 | 545 | +18.1% |
| 18 | ca | 328 | 274 | +12.7% |
| 19 | nl | 316 | 230 | +7.5% |
| 20 | ind | 296 | 181 | -48.2% |
| 21 | qa | 295 | 60 | +6.5% |
| 22 | ie | 226 | 64 | +13.6% |
| 23 | at | 204 | 133 | -5.1% |
| 24 | kw | 202 | 67 | +5.8% |
| 25 | be | 174 | 559 | +10.1% |
| 26 | th | 158 | 114 | -12.2% |
| 27 | bh | 134 | 32 | +7.2% |
| 28 | gr | 126 | 100 | +8.6% |
| 29 | pt | 101 | 93 | +14.8% |
| 30 | il | 85 | 45 | -3.4% |

## Monthly Trends (Last 12 months, FHS)

| Month | Value (M CHF) | YoY Value | Units (K) | YoY Units |
|-------|---------------|-----------|-----------|-----------|
| Other products | 93.7 | -0.9% | 0 | +0.0% |
| Total | 1,922.3 | -3.6% | 0 | +0.0% |
| Wristwatches | 1,828.6 | -3.7% | 1,100 | +2.0% |
| Total | 2,168 | +9.2% | 0 | +0.0% |
| Other products | 93.3 | -6.2% | 0 | +0.0% |
| Wristwatches | 2,074.7 | +10.0% | 1,300 | +14.0% |
| Other products | 0 | +0.0% | 0 | +0.0% |
| Wristwatches | 0 | +0.0% | 0 | +0.0% |
| Total | 6,200 | -1.0% | 0 | +0.0% |
| Wristwatches | 0 | +0.0% | 0 | +0.0% |
| Other products | 0 | +0.0% | 0 | +0.0% |
| Total | 2,100 | -16.6% | 0 | +0.0% |

## Price Segments (2025, FHS)

| Segment | Value (M CHF) | Units (K) |
|---------|---------------|-----------|
| under_200 | 704.5 | 8,321 |
| 200_500 | 554.5 | 1,795 |
| 500_3000 | 3,609.8 | 2,612 |
| over_3000 | 19,540 | 1,871 |

## Movement Types (2025, FHS)

| Type | Value (M CHF) | Units (K) |
|------|---------------|-----------|
| electronic | 3,505.5 | 9,387 |
| mechanical | 20,903.2 | 5,212 |

## Top 20 Import Gaps (2025)

Difference between Swiss-reported exports and destination-reported imports. A large positive gap suggests re-export hubs, free zones, or under-reporting.

| Country | Swiss Exports (M CHF) | Reported Imports (M CHF) | Gap |
|---------|----------------------|--------------------------|-----|
| it | 1,081 | 811 | 270 |
| nl | 316 | 237 | 79 |
| pt | 101 | 26 | 75 |
| cl | 37 | 21 | 16 |
| pk | 20 | 8 | 12 |
| dk | 68 | 60 | 8 |
| hr | 17 | 10 | 7 |
| eg | 27 | 22 | 5 |
| pa | 18 | 13 | 5 |
| hu | 28 | 24 | 4 |
| gt | 14 | 12 | 2 |
| mu | 4 | 3 | 1 |
| lv | 5 | 8 | -3 |
| ro | 25 | 28 | -3 |
| za | 63 | 67 | -4 |
| br | 65 | 72 | -7 |
| ee | 2 | 12 | -10 |
| mx | 360 | 370 | -10 |
| lt | 4 | 16 | -12 |
| pl | 74 | 89 | -15 |

## Key URLs

- Dashboard: https://horostat.com/
- All countries: https://horostat.com/countries
- Industry analysis: https://horostat.com/industry
- Monthly trends: https://horostat.com/monthly
- HoroStat Index: https://horostat.com/horostat-index
- Import gap: https://horostat.com/import-gap
- Brands: https://horostat.com/brands
- AI reports: https://horostat.com/ai-reports
- Blog: https://horostat.com/blog
- About & methodology: https://horostat.com/about
- Public JSON API: https://horostat.com/api

## Per-Market Pages

- usa: https://horostat.com/countries/usa
- jp: https://horostat.com/countries/jp
- cn: https://horostat.com/countries/cn
- hk: https://horostat.com/countries/hk
- gb: https://horostat.com/countries/gb
- sg: https://horostat.com/countries/sg
- uae: https://horostat.com/countries/uae
- fr: https://horostat.com/countries/fr
- de: https://horostat.com/countries/de
- it: https://horostat.com/countries/it
- kr: https://horostat.com/countries/kr
- esp: https://horostat.com/countries/esp
- au: https://horostat.com/countries/au
- tw: https://horostat.com/countries/tw
- sa: https://horostat.com/countries/sa
- mx: https://horostat.com/countries/mx
- tur: https://horostat.com/countries/tur
- ca: https://horostat.com/countries/ca
- nl: https://horostat.com/countries/nl
- ind: https://horostat.com/countries/ind
- qa: https://horostat.com/countries/qa
- ie: https://horostat.com/countries/ie
- at: https://horostat.com/countries/at
- kw: https://horostat.com/countries/kw
- be: https://horostat.com/countries/be
- th: https://horostat.com/countries/th
- bh: https://horostat.com/countries/bh
- gr: https://horostat.com/countries/gr
- pt: https://horostat.com/countries/pt
- il: https://horostat.com/countries/il
- se: https://horostat.com/countries/se
- cz: https://horostat.com/countries/cz
- om: https://horostat.com/countries/om
- lb: https://horostat.com/countries/lb
- pl: https://horostat.com/countries/pl
- dk: https://horostat.com/countries/dk
- br: https://horostat.com/countries/br
- za: https://horostat.com/countries/za
- my: https://horostat.com/countries/my
- jo: https://horostat.com/countries/jo
- co: https://horostat.com/countries/co
- kz: https://horostat.com/countries/kz
- ph: https://horostat.com/countries/ph
- ar: https://horostat.com/countries/ar
- cl: https://horostat.com/countries/cl
- mo: https://horostat.com/countries/mo
- ma: https://horostat.com/countries/ma
- hu: https://horostat.com/countries/hu
- si: https://horostat.com/countries/si
- eg: https://horostat.com/countries/eg
- nz: https://horostat.com/countries/nz
- ro: https://horostat.com/countries/ro
- rs: https://horostat.com/countries/rs
- ua: https://horostat.com/countries/ua
- pk: https://horostat.com/countries/pk
- cy: https://horostat.com/countries/cy
- mt: https://horostat.com/countries/mt
- uy: https://horostat.com/countries/uy
- bg: https://horostat.com/countries/bg
- fi: https://horostat.com/countries/fi

## Methodology

- Primary sources: UN Comtrade (HS codes 9101 & 9102) and FHS (Federation of the Swiss Watch Industry).
- Volumes are stored in thousands of units.
- Records with implied unit price outside 100–500,000 CHF are excluded as data sanity guard.
- Cross-validated at 97.3% against FHS 2024 official benchmarks.
- AI reports are generated on demand from the same underlying data.

## Citation

> HoroStat (Moazart Production), Swiss Watch Export Analytics, https://horostat.com — derived from UN Comtrade and FHS data, accessed 2026-06-28.